40% americanos forman parte de comunidades on line

Vía Unmediated, Smartmobs, Personal Democracy Forum

Un estudio a cargo de ACNielsen publicado hace unos días:

  1. El 87% de los americanos participan en algún tipo de comunidad on/off line.
  2. 40% de los americanos forman parte de alguna comunidad online.

Study: Want Community? Go Online. ClickZNews (08/11/2004)

Nearly 40 percent of Americans say they participate in online communities, with sites around hobbies, shared personal interests, and health-related issues among the most popular. That’s according to a survey conducted by ACNielsen and commissioned by eBay.

The survey was conducted in late September. Of 1,007 respondents, 87 percent say they are part of a community. Of those, 66 percent say they participate in shared personal interest sites. Next comes hobby sites (62 percent), health community sites (55 percent), public issues sites (49 percents), and commerce sites (47 percent). Others participate in social or business networking sites (42 percent), sports sites (42 percent), alumni sites (39 percent), or dating sites (23 percent).

Divertido: Vídeo (MOV) ácido e irónico sobre redes sociales, vía pjorge (30/03/2004).


Por José Luis Antúnez

I'm a Spanish tech entrepreneur and design director specialized in building digital B2C solutions with focus on elevating the experience and community building. For more than a decade, I've partnered with some of the most relevant companies in tech, banking, media, and sports.